Use Google Keyword Tools To Tap Into A Wealth Of Demand
If you would like to get search engine traffic to your blog or site, you have
to write articles containing stuff that individuals are really searching for.
Daily millions of individuals are typing zillions of words and phrases into
Google. If you wish the page you’ve just made to appear prominently in
those search results, what do you have to accomplish? Your 1st thought
may be: — utilize a particular phrase in the article title and repeat it as
much as possible throughout the article; then individuals typing in that
phrase will discover your article. Correct?
Let’s use a keyword tool though. And here's how to do it. Create a free
Google account and actually sign into the keyword tool if you haven’t
already; the tool only shows entire results for registered users.
First of all, click the columns button and make certain Global monthly
searches and Competition are both ticked.
Likewise make certain "Only
show ideas closely related to my search terms" is ticked.
Type in a phrase... we will use ‘self help’ and click search. This is what you
capture:
You will be able to see the number of individuals searching for that in
Google monthly. Now look at the bar below the competition heading.
It’s
about 1/4 full! That means that a relatively low number of other sites are
also offering what you’re offering. You may not get to the first page results
of a Google search.
We need to include phrases in the title and body of the page that
individuals are searching for, but that don’t have vast competition. That
way there’s a great chance that individuals will discover your new page.
Uncheck the Only show ideas closely related to my search terms checkbox,
then click search once more.
Now we can see a list of phrases related to your search terms that
individuals are searching for, with varying amounts of competition and
monthly traffic.
Click on the competition heading twice to sort in order of lowest
competition.
Much better!! Now we’re seeing lists of key phrases that have very low
competition.
You may click on the phrase itself to see a list of sites related to that
search term.
Naturally, if you title your page self help online, or some such phrase
containing self help, many of the individuals who find your page won’t
want to purchase your products; they’ll simply be looking for info on self
help.
This is the challenge of SEO. Find key phrases that properly describe the
subject of your page, that have moderately low competition from other
web sites, and that plenty of individuals are searching for monthly.
Clearly assorted techniques are possible here, minding that it takes time to
get traffic to a site.
For example, if you are selling self help books, you could regularly write
250-300 word articles on self help-related subjects, with the title of your
articles based on great key phrases. Make certain that each article has a
strong chance of really providing individuals with the data or services that
they’re looking for.
If the titles of your pages are irrelevant to what individuals really want,
individuals will simply leave your site right away and make a mental note
not to visit it again.
Neither will anybody link to your site, and you require
inbound links to bump you up in Google’s search results.
The key phrases you pick out need to be in the title of your article; it’s
likewise good to use them in headings or in bold elsewhere in your article.
But don’t go overboard, or your article will look weird and read like a scam
page, and individuals will avoid it (as will Google!). Keep your articles’
titles, headings and content centered on good key phrases, with relevant
content, and in time you'll be able to get the traffic you require.
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